- Enables agencies and brands to target and engage key audiences across the most popular facebook and mobile applications
- Offers consumers the opportunity to opt-in and earn virtual currency or digital content by completing targeted offers, watching video ads and engaging with leading brands
- Helps publishers achieve the industry's highest effective CPMs via reward-based and video advertising monetization
With many of my clients needing high quality, innovative creative as well as strong performance, SupersonicAds deliver incredible results even with tight budgets, and consistently outperform their competitors.
Tony Oakley, Digital Display Account Manager
Working with SupersonicAds enabled us to augment the content experience of our Fanta City campaign. In only 6 months, SupersonicAds delivered over 110,000 app Installs of the Fanta City game with the average user engaged for at least five minutes.Camilla Cottrell
SupersonicsAds has extensive coverage and optimized offers for our users in most important target regions. When we launched Top Eleven, SupersonicAds was able to deliver immediate revenue. SupersonicAds team made sure to understand our product and users, enabling perfectly tailored offers for our 4 million user base.
Branko Milutinovic, CEO
ijji.com is making life a little sweeter for its European members with SupersonicAds' support. As we continue to build our European presence, providing third-party content that resonates with them is a must.
Sirgoo Lee, CEO
NHN USA, Inc.
We briefed SupersonicAds to come up with a stand out creative execution. Their custom execution was beautiful with fantastic results. We had engagement rates of up to 23% and the client was so happy that we up weighted the campaign and put SupersonicAds on the next movie release schedule. Their service and performance are of the highest standard.
Leon Wharton, Group Head
Mediacom, Universal Pictures
In working with rewards-based providers, one of IMVU's biggest requirements is for global reach. SupersonicAds provides a global solution and consistent inventory that helps maximize revenue opportunities with our users.
Senior Director, Sales
As well as delivering high quality interactive content to an engaged audience on Facebook, those exposed were guaranteed a great advertising experience thanks to the free game content afterwards, helping drive purchase consideration and brand favourability.
Marketing Manager, Coty Beauty UK
We have seen the Event Organiser go from 400 monthly users to 4,000 which is amazing and also a substantial revenue increase through the app which is fantastic news.
Social Media Team
Odeon / UCI
Facebook gaming is a perfect environment to reach our target audience for this new range, and an ideal gateway to engage with them when they are relaxed and drive them to engage further with the Dove Colour Radiance range.
Mar 10 2014
Mobile Migration: The Convergence of Web and Mobile Advertising
How do you make this convergence a win-win for both advertisers and publishers?
Thanks in part to the proliferation of video in brand advertising and tablet usage, the adoption of both web and mobile advertising have become increasingly complimentary and effective for the advertiser. And in turn, have had a positive effect on the bottom lines of publishers who have adopted a mobile strategy as a central piece to their overall revenue sources.
The most effective brand advertising campaigns are those that are able to capture the attention of a designated audience a) when it’s relevant b) when it’s convenient for the consumer c) when there is a defined call to action. Why would we convince advertisers to pick one format or platform over the other and go all in on that strategy? Mixed media modeling is not a new phenomenon, but it is a new frontier for mobile, which consistently has not been easy to track.
Is Mobile the next new frontier?
Mobile ad spend is expected to reach $18 billion this year and an astonishing $41.9 billion by 2017 (Gartner, 2014). Gartner also suggests that due to improved market conditions; measurement and ad unit standardization, provider consolidation and improved targeting capabilities this number will only continue to grow.
Luckily, we saw this coming, in 2010, 2011, 2012 and 2013, nearly everyone declared it the “Year of Mobile” well, it appears we are finally there and while some are better positioned than others, we will all see an uptick in interest and spending. We were so prepared in fact that for the first time, supply has actually over taken demand for mobile ads, although there is high confidence that this is only a temporary outpacing (Gartner, 2014).
Based on all the data, I would tend to agree with the analysts. Mobile is the fastest growing segment within the digital advertising space. But what if they missed something?
Desktop Spending: Down, but not out?
eMarketer’s current forecast for desktop ad spending states that spending will peak in 2014 at an estimated $35.39 billion (eMarketer, 2013). From there, it ebbs and flows, until 2017, when estimates “drop” to $32.51 billion (eMarketer, 2013).
Desktop advertising has been the leader in digital advertising for a long time thanks to the giants in the space who have relied on search and display advertising as their bread and butter. If the estimates are true, then search and display advertising may decline in growth or stay flat, for the first time. Ever (eMarketer, 2013).
Maybe there’s a better way? The road less travelled…
Why does it have to be one or the other? Not all formats or platforms are created equal, that’s not in question. What I will ask is: Doesn’t a mixed media model sound like a better solution? Why does it have to be all or nothing?
Connecting web based vs. mobile based consumer consumption is not an easy task. Providers, like SupersonicAds have to track usage across two or more platforms that are generally built at different times, using different technology and sold separately. Reconciling the two to prove the effectiveness of advertising on the consumer and the benefit for both the publisher and brand hasn’t been an easy task, but I am happy to share some of our findings below.
2013 Convergent Successes
The majority of publishers SupersonicAds publishers are using the platform to run convergent campaigns on both web and mobile. As expected, video is the leading ad unit that is driving this convergence, with the average ad spend on web being 80% or the total video budget and the remaining 20% going towards mobile. SupersonicAds estimates that in 2014, that budget split will be 50/50 with adoption by nearly 80% of our brand clients shifting spend to mobile, which will lead to a 20% increase in overall ad spend across both platforms.
NEWS AND EVENTS
Jan. 29 2014
Feb 24 - 27
Jan. 12-14 2014
Nov 1, 2013
JUN 20 2013
JUN 17 2013
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