News

December 4-5
AllFacebook Marketing Conference, NYC, December 4-5

AllFacebook Marketing Conference gathers social media, digital media, marketing professionals, and anyone looking to stay up to date on Facebook tools and monetization strategies.


Damon will be attending the conference, and on the panel 'News From The Edge: The Latest Developments from Facebook' on Dec 5th at 4pm. More on the panel: The web is being re-organized around people. Content is contextual-- Brand Timeline Profiles, Premium Ads, Offers, Marketplace Ads, Open Graph apps, Social Plug-Ins, Credits, Check-Ins, Real-Time Insights, Mobile Ads, Reach Generators, and a barrage of products. Facebook calls this word-of-mouth at scale-- your content now being ads, your users now being ad vehicles. What strategies are now working for major brands, small businesses, direct marketers, non-profits, as well as the agencies that serve them? How do these recent changes affect you? Why are pages getting less and less exposure in the news feed? Hear from an all-star panel of practitioners who will share their secrets and arm you with what you need to know. Come away with an action plan that will work for you now and still be viable for the next 18 months.
AllFacebook Marketing Conference



December 2-5
iMedia Agency Summit, Scottsdale, Dec 2-5

Michael and Chris will be attending the 2.5-day event that will bring together agency and media elite at the helm of the digital marketing industry. The event will focus on evolving agency partnerships at every level to keep up with the digital consumer and increasingly savvy brands. Will be discussed: the synergies necessary to maintain the integrity and value of strategy, media efficiency, creative scalability and innovation among agencies both large and small. Looking forward to meeting you if you are attending!
iMEdia Agency Summit



November 19
AllFacebook Marketing Conference, London, November 19

AllFacebook Marketing Conference gathers leaders from the social media, digital media and marketing worlds, as well as professionals looking to stay up to date on Facebook tools and monetization strategies. James Salins will be attending the panel 'News From The Edge: The Latest Developments from Facebook' held at 4.45.


More about the panel: The web is being re-organized around people. Content is contextual-- Brand Timeline Profiles, Premium Ads, Offers, Marketplace Ads, Open Graph apps, Social Plug-Ins, Credits, Check-Ins, Real-Time Insights, Mobile Ads, Reach Generators, and a barrage of products. Facebook calls this word-of-mouth at scale-- your content now being ads, your users now being ad vehicles. What strategies are now working for major brands, small businesses, direct marketers, non-profits, as well as the agencies that serve them? What are the differences between contests and sweepstakes and what are the legal and marketing implications of each type of promotion? How do these recent changes affect you? Why are pages getting less and less exposure in the news feed? Hear from an all-star panel of practitioners who will share their secrets and arm you with what you need to know. Come away with an action plan that will work for you now and still be viable for the next 18 months.
AllFacebook Marketing Conference



October 24-26
Casual Connect Kyiv, October 24-26

We are proud to take part in Casual Connect held in Kyiv. Join our session 'Stop Ignoring 98% of Your Audience' on October 25th at 3.30pm. Gil Rubin, Strategic partnerships manager, will be speaking in the vibrant and interactive session about how micropayments and ad-based monetization strategies can live in harmony.


Casual Connect is the place to learn more about an industry which entertains 300 million people each month. Learn all about iPhone, Social, Android, Flash, Browser MMO and Download Games.
casualconnect.org



September 20
Dove targets Bubble Buster game at key Facebook users

The basis of the game is that the bubble-icons are replaced with bespoke bubble icons which relate to things that damage hair colour such as the sun. Players have to explode the bubbles and, whilst doing so gain points and messages are delivered explaining the benefits of the range, whilst the vibrancy of colour on the on-screen model’s hair increases.


Once the bubble bursting is complete, a short video is presented and the player is invited to become a fan on Facebook and sign up to win prizes. There is also an E-Tale widget, which when clicked on shows a selection of retailers where the range is available, and, if in stock, users can click through to purchase.


Sophie Driscoll (Assistant Brand Manager) of Unilever said “Facebook gaming is a perfect environment to reach our target audience for this new range, and an ideal gateway to engage with them when they are relaxed and drive them to engage further with the Dove Colour Radiance range.” "The ‘bubble buster’ game has become one of the classics on Facebook and we used our combined creativity and came up with this highly visual, engaging and fun method to communicate the Dove message," - said Gil Shoham, CEO of SupersonicAds.


The campaign is currently underway and runs until the end of September.



September 10
SupersonicAds reflections on GamesCom 2012

GamesCom is the World's largest games event with over 275,000 visitors, over 5,500 journalists and over 600 exhibitors from 83 different countries. It is held annually in Cologne Germany, and we were proud once again exhibit this year. We had five team members attending GamesCom 2012, and throughout the event, the team was busy meeting remarkable people, with scheduled back-to-back meetings, a constant flow of walk-in’s, and ad-hock meetings. No doubt, the online and mobile games industry in Europe is thriving, and Germany is one of the largest contributors.



The show atmosphere was very casual, and in the afternoons visitors enjoyed social drinks, being held simultaneously across many stands. Discussing a business opportunity, while gulping a cold one, was very common, and no doubt contributed to the relaxed atmosphere of the show.

Our team returned from the show extremely enthusiastic following an outstanding event, and has predicted the likely trends this year:

Mobile on the rise – Most SupersonicAds customers were inquiring on integrating our mobile monetization products. Many publishers are in the process of extending their reach beyond the PC, and have continuity of their games, into the mobile screen. Some would produce native apps, and many would use the mobile web, along with HTML5.

We want to monetize – Publishers are seeking revenue sources, while keeping in mind their gamers. Most games have added to their users the option to play for free, and gain virtual items via engagement with advertising. Some games have introduced our Unlock feature, to enable non- paying players to explore new features. Gamers are pleased, since they can keep playing for free, while they have new options to advance in the game.

User acquisition – Viral marketing is very hard to predict, as new games are launched in PC and mobile, publishers turn to new marketing channels to drive traffic. Bringing relevant players to a platform has never been more challenging, as it is very difficult to rise above the noise, and market new games. Almost every publisher we met was keen on getting new players to his game.

Branding interest – Numerous publishers were keen on exploring in- game branding placement. Our UK advertising team was happy to discuss these opportunities, and connect strong brands, to a diverse portfolio of games.

Thank you GamesCom! We are looking forward to next year’s event!





September 12-13
Dmexco, Cologne, September 12-13

We are proud to be a sponsor of dmexco, this year will be bringing together the most innovative leaders & minds from marketing, media and the creative industry.

dmexco.de



August 15-19
GamesCom, Cologne, August 15-19

We are proud to be a sponsor of the world's largest trade fair and event highlight for interactive games and entertainment.

gamescom-cologne.com



August 12-14
Affiliate Summit NY, Aug 12-14

Tal will be attending the three day conference that includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

affiliatesummit.com



July 22
Odeon turns to incentivised advertising to drive sales via its f-commerce store

People don’t want to purchase on Facebook, says Odeon’s Packham.

Read the full article at:

nma.co.uk



July 1
Proud to be an IAB Game Steering Group Member

The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

The IAB represents the interests of the digital advertising industry within the UK and our members are at the heart of everything we do. Members include advertisers, agencies, media owners and publishers as well as companies in the broader digital ecosystem and united our aim is to educate, promote growth and safeguard the industry’s future.

In 2010 we launched the Games Steering Group to promote all forms of advertising in and around console, mobile and online casual / social games. In 2012 there are 7 members in the group, including Google, Xbox, Sony PlayStation.

‘The IAB welcome SupersonicAds to the Games Steering Group (GSG). We are looking forward to working with a strong social games partner that has experience both on and off Facebook and with Mobile games. We believe that their inclusion makes for a more rounded and compelling group from which to draw expertise from.’

iabuk.net/



June 28
Brands stay ahead of the competition

Brands that run competitions on Facebook are on to a winner, with data collection and customer engagement being the prize assets that marketers are chasing.
The full article



July 24-26
Casual Connect Seattle, July 24-26

Come to hear Damon speak at Casual Connect. 'The event for the casual games industry with over 5,500 professionals attending each year. Casual Connect brings together the most talented and knowledgeable experts in the casual gaming field to further the casual games industry with the best of networking and learning.'



June 21
Web Game conference Paris, June 21

Tal will be attending Web Game Conference, the 'conference for leaders and innovators of the web, social and mobile game industry, organized by the SNJV, France's Videogame trade Association.'

www.webgameconf.eu



May 23-24
Social Gaming Summit, Berlin, May 23-24

"The second annual Berlin Social Gaming Summit is a two-day conference focused on the intersection of mobile gaming, immersive worlds, and social networking."

Damon Marshall, Senior Director of Business Development will be attending the panel held on May 24th - Social Games 2015: Where to now?

mediabistro.com



May 22-23
iStrategy Global Digital Media Conference London, May 22 -23

"It is iStrategy's mission to find the most passionate, engaging and relevant leaders in the digital media field who have compelling stories to tell and love sharing what they've learned with others."

Join us on May 23d at 11am for our interactive workshop that will be hosted by James Salins.

istrategyconference.com



May 20-23
iMedia Summit, Colorado Springs, Colorado, May 20-23

Attended by Tal Even, Director of Business Development, Brand Advertising, 'The summit is designed to bring together thought leaders and agency colleagues who will challenge the hype of SoLoMo and explore the critical issues you need to address so you can decide how to best create an actionablestrategic plan for your clients leveraging significant advancements in Social, Mobile and Local'

imediaconnection.com



May 15
Harlequin coverage


Read more on: theliteraryplatform.com



April 26
LA Games Conference

Damon will be attending the LA Games Conference held in the Hollywood Roosevelt Hotel.

Read more on: lagamesconference.com/



April 3-4
Ad Tech San Francisco, April 3-4

"For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world."

Damon Marshall will be attending Ad Tech SF in April.

ad-tech.com



March 21-22
OM Expo Madrid, March 21-22

Gonzalo de la Mata will be attending the 2 day major digital marketing event in Madrid, Spain.

omexpo.com



March 7
Social gaming and Facebook Engagement

Contribution by Neil Mills, Brand Advertising Sales Manager

Read more on: fourthsource.com



March 5-9
Game Developers Conference, March 5-9, San Francisco

SupersonicAds is sponsoring at Game Developers Conference, the world's largest professionals-only game industry event.

gdconf.com



March 4
Flash Gaming Summit, March 4, San Francisco

Damon and Assaf will be attending the one day conference,held for the fourth year. THe conference dedicated to fostering the growth and success of the Flash games community.

flashgamingsummit.com



February 7-9
Casual Connect, Feb 7-9, Hamburg, Germany

SupersonicAds will be sponsoring this event. Guy Ferber and Callum Carmichael are attending.

europe.casualconnect.org



January 25-26
Mobile Games Forum, January 25-26, London

SupersonicAds are sponsors of this event

mobilegamesforum.co.uk



February 15, 2011
SupersonicAds On Its Way to GDC SF

The season finally begins with one of North America’s most prominent video game tradeshows, the San Francisco Game Developers Conference from February 28 to March 4th, 2011 at the Moscone Center.


With a prominent gathering of free-to-play, social and mobile video game publishers, advertisers and developers, it only makes perfect sense to round out the collection with one of the largest International virtual currency monetization experts present. SupersonicAds will be available at booth #638 to discuss the latest and most targeted monetization options for online games, social networks and virtual worlds, producing the highest returns and engagement.


With exponential growth in ad spending in social games and networks predicted in the next two years, SupersonicAds has generated research and analysis to determine key strengths in monetization to optimize spending and brand recognition with highly customized monetization programs for publishers and advertisers alike. Meet SupersonicAds at Moscone Center booth #638 to challenge SupersonicAds with A/B testing and a deeper understanding of targeted customization for the most effective virtual currency monetization solutions.



January 31, 2011
The Social Games Explosion

The growth of social games shown a surprising uptake over the past two years, evolving social interaction on the Internet into a whole new playing field for developers, publishers, advertisers and even the consumer. Social games are now showing that same rapid uptake on the mobile platform as well. In each case, the monetization of the social networks and online worlds alike have become a critical consideration for publishers and advertisers to make the most of these evolving methods of communication.


SupersonicAds has developed an advanced in-game advertising platform focused on the monetization of social games for just this reason. This platform gives consumers the opportunity to earn virtual currency in their favorite games by completing targeted offers, watching video ads and engaging with leading brands. In addition, the platform allows publishers to dramatically increase revenues through direct payment solutions. To further customization, SupersonicAds technology enables advertisers to optimize and target the customization of offers using key demographic research of an International network of publishers.


Which social platform is next?



More News »
Testemonials

At Digital Chocolate, integrated branding campaigns play a significant role in the monetization strategy for our game titles. Integrating brand engagement campaigns with SupersonicAds has been working really well for us, doubling our offer wall revenues in European markets while maintaining a positive user experience."

— Greg Mills
VP of Business Development, Digital Chocolate

ijji.com is making life a little sweeter for its European members with SupersonicAds' support. As we continue to build our European presence, providing third-party content that resonates with them is a must."

— Sirgoo Lee
CEO, NHN USA, Inc.

Various international markets outside of US, mostly Europe and Middle East are very important to Nordeus, which is one of the primary reasons why we chose to partner with SupersonicsAds. They have extensive coverage and optimized offers for our users in most important target regions. When we launched Top Eleven, SupersonicAds was able to deliver immediate revenue. SupersonicAds team made sure to understand our product and users, enabling perfectly tailored offers for our 4 million user base."

— Branko Milutinovic
CEO, Nordeus