News & Events

December 14, 2010
Consume, Engage and Share – Optimizing in-game advertisements

The dynamics of brand engagement have evolved with the growing presence of social networks and virtual worlds. Offers just on the offer-wall are no longer sufficient. Brands must find other ways to engage users at all levels of social networking and online gaming. SupersonicAds has taken customer involvement to the next level by taking engagement from the offer wall to in-game and social networks and promote viral seeding through competition.


In a recent campaign, SupersonicAds worked with a popular online social network for teens to execute an interactive brand engagement campaign that allowed users to engage in the brand, share with their friends online and encourage competition amongst players, creating the ultimate viral effect that leading brands need to gain brand awareness in today’s digital marketplace.



(The above image shows Hasbro’s interactive engagement campaign for ‘Bop It’ on Habbo’s teen social network)


SupersonicAds expanded its strategy from a traditional direct response program to a three-pronged approach for active engagement. The campaign is currently running successfully with approximately a two percent click-thru rate, eighty percent engagement rate and about fifteen percent of participants joining the competition aspect of the engagement.



November 23, 2010
International Virtual Currency Monetization gets Localized at G*Star

Last week at Asia’s largest gaming exhibition, G*Star in Busan, South Korea, SupersonicAds announced its specialized localization services for Asian speaking markets. The virtual currency monetization provider is rising as a leader in the growing Asian market with a publisher lineup that includes; Bigpoint, Gaia, Gonline, GalaNet, IGG, NHN, XS Software and others.


SupersonicAds has specialized services to be easily transitioned and localized for niche and target markets to better serve the needs of International publishers. In addition, they continue to grow their ad network and now boast more than 1500 advertisers with over 6500 offers world-wide, staking its position as the leader in their market.


With an all-time high attendance of more than 82,000 visitors on just the first day and being in the top 3 largest gaming tradeshows in the world, SupersonicAds further displays its leadership and foresight to expand niche offerings in critical and growing markets.



November 9, 2010
Off the heels of BGF 2010, SupersonicAds Heads to the Social Gaming/Virtual Goods Summits

After a successful Browser Games Forum 2010 in Germany, SupersonicAds will be exhibiting at the Social Gaming and Virtual Goods Summit in London on November 11 and 12th. These co-located events are the first of their kind in London and expect leaders from the social networking and gaming spaces to share insights into the convergence of these two worlds. SupersonicAds will be demonstrating its latest brand-engagement in-game advertising campaigns as well as the recently announce cross-platform mobile solution in addition to its leading virtual monetization platform at the event. With localization in more than 24 different languages SupersonicAds is an established leader in virtual monetization on a global scale. SupersonicAds will be amongst the International leaders of social and online gaming. See the latest in virtual monetization at the Social Gaming/Virtual Goods summit by contacting Gil.S@SupersonicAds.com or finding the SupersonicAds booth at the show.



October 27, 2010

Nielsen Online reports show that social networks and blogs are now the 4th most popular online activity ahead of personal email, member communities are visited by 67% of the global online population, time spent is growing at 3 times the overall internet rate, accounting for almost 10% of all internet. That is 110 billion minutes on social networks and blog sites. It has also been reported that Facebook Ads seem to have a better turnover rate than traditional online ads, as they are more targeted towards an audience. SupersonicAds partners with leading brands to offer targeted brand engagement, with consumer incentives, through their favorite social networks, online games and/or virtual environments.


With an increased adoption rate on social networks, the demand and niche for virtual monetization solutions is and will continue to rise for publishers (like Facebook). Brands will need to keep up with the changing media environment to reach their consumers on their preferred methods of information consumption and sharing, social networks. Virtual monetization has become an integral device to generate revenue for social networks, online games and virtual worlds and is becoming a standard method of information sharing for brands that have clearly identified and their target audiences online. SupersonicAds now monetizes virtual platforms online and through the mobile device, reaching broad to niche consumer audiences at their various levels of online engagement.



October 8, 2010

With the coming of one of the industry’s most prominent tradeshows, SupersonicAds released the next wave of platform products in their suite at GDC Austin this year. This year more than 3,000 people attended, GDC debuts the Choice Awards and SupersonicAds designs the SDK mobile platform was designed for virtual monetization on iPhone, Android, Blackberry and iPad. The mobile platform is becoming increasingly flexible and monetizeable. More and more consumers are spending time on their social networks through their mobile phone. Advertisers can reach target audiences at the tips of their fingers with meaningful ads while earning ways to optimize their experience on their favorite social networks, video games and virtual worlds. The advertising platform is changing for all industries to further target niche audiences with content that is most applicable to them. The mobile experience further extends the possibilities of brand awareness for advertisers and monetization for content publishers. SupersonicAds is effectively getting brands within finger’s reach of target audiences.



October 7, 2010

SupersonicAds, the leader in International virtual currency monetization for online games and social networks, has launched its monetization platform for Android, Blackberry, and iPhone. Mobile game publishers with virtual currency can now implement SupersonicAds' traditional plug-and-play monetization platform and enjoy SupersonicAds’ industry leading CPMs for international traffic. SupersonicAds’ mobile platform is the only mobile platform that enables publishers to add custom designed offerwalls and virtual currency monetization display ads to a cross-platform game with a single integration point. In addition, the platform is translated to dozens of languages to deliver the best user experience for international users.

Read the full release here



August 9, 2010

Former Skype chief executive Michael van Swaaij has led a $2 million round of funding for SupersonicAds, the newest kid on the block in the online game offer business.

Read the full release here



August 4, 2010

SupersonicAds is coming to gamescom - Europe’s epicenter for games and gamers. The entire industry will be presenting itself in Cologne August 18-22. We'll be in Hall 4.1 / Aisle C / Booth #051. Email partners@supersonicads.com to schedule a meeting or simply come by our booth.

Visit the gamescom website



July 21, 2010

SupersonicAds announces its presence at this year’s Casual Connect in Seattle and its collaboration with three major social gaming companies: BigPoint, Playdom and Watercooler, giving their players a way to earn in-game currency with its advanced integration system for targeted advertising and offers.

"Teaming up with leaders in social gaming like Bigpoint, Playdom and Watercooler strengthens our already diverse International portfolio of partners," said Gil Shoham, CEO, SupersonicAds. "With our dominant European and Latin American market presence we will work with these partners to further solidify their international audience and build positive consumer connections; while offering a leading-edge technology solution to embrace an international audience.”

Read the full release here





July 20, 2010

Casual Connect Seattle brings together the most talented and knowledgeable experts in the casual gaming field to further the casual games industry with the best of networking and learning. Contact us at Partners@SupersonicAds.com to schedule a meeting or simply pop over to Booth b21- Bronze area.

Casual Connect Seattle 2010





July 7, 2010

According to information released by SupersonicAds, Nordic countries are amongst the top twenty countries globally where virtual currency monetization by offers yields highest eCPMs.

Read the full Social Times article.





May 11, 2010

Live Gamer, the premiere total commerce solution for interactive entertainment, and SupersonicAds, the dominant international leader in virtual currency monetization, today announced that SupersonicAds has been integrated into the Live Gamer platform. Through the deal, Live Gamer will leverage SupersonicAds’ relationships with brand advertisers throughout Europe and Latin America, allowing end-users to earn virtual currency by completing targeted offers and engaging with leading brands.

Read the full press release





May 5, 2010

ijji.com has new ways to give back to the portal's members and bolster its bi-continental gaming initiative with the help of SupersonicAds, one of Europe's leaders in virtual currency monetization for online games. In a new partnership between ijji.com and SupersonicAds the 10 million-strong hardcore gaming portal's European members now have the chance to increase their in-game currency stash with targeted advertising and offers.

Since opening for European players last year, ijji.com has continued to cater to its quickly growing international fan base with dedicated servers, localization and multi-language support. Home to a wide array of hardcore, fast action free-to-play online games, ijji.com offers an optional micro-currency model that enables players to enhance their gaming experiences by purchasing in-game items using GCoin, the portal's in- game currency.

The relationship with SupersonicAds will provide ijji.com players the opportunity to augment their gaming experience with the potential to collect GCoin via third party ads and offers, in addition to accumulating currency from in-game battles.

"ijji.com is making life a little sweeter for its European members with SupersonicAds' support," said Sirgoo Lee, CEO, NHN USA, Inc., which hosts ijji.com. "As we continue to build our European presence, providing third-party content that resonates with them is a must. We recognize that some advertised offers are not available, or simply don't translate across continents, and the new partnership remedies that."

As one of Europe's premier currency monetization platforms,SupersonicAds operates unique tools for virtual currency in social applications and game communities. SupersonicAds focuses primarily on European countries, with an intimate knowledge of how to increase conversions in international markets. The platform provides virtual currency payouts and conversion rates, while enhancing user engagement and providing a plug-and-play user experience for online communities.

"We are excited to team up with such a respected online gaming community like ijji.com," said Gil Shoham, CEO, SupersonicAds. "ijji.com draws a staggering community count of more than 10 million gamers, and we are honored to play a role in the portal's European expansion."





April 30, 2010

Metacafe vets launch virtual currency monetization platform SupersonicAds.

Read the full article on TechCrunch





April 21, 2010

LOGIN is the conference for leaders and innovators of the online game industry. This annual conference hosted in Seattle each May brings together industry leaders to discuss, collaborate, and share advancements about technology, design, business, community and legal areas of online game development.

LOGIN 2010 features three and a half days of online game development lectures, panels, and roundtables, renowned local and international industry speakers, facilitated networking activities, parties, keynote lunches, meetings and an exhibition area. The conference has an international attendee list of more than 500 of the most influential, forward-thinking leaders in the business of online game development.

To Schedule a meeting onsite please email Dave Westin – VP of US Sales





February 25, 2010

The Game Developers Conference (GDC) is the world’s largest professionals-only game industry event.

Presented every spring in San Francisco, it is the essential forum for learning, inspiration, and networking for the creators of computer, console, handheld, mobile, and online games. This year's event has an expected attendance of almost 20,000 gaming professionals.

SupersonicAds is exhibiting at the Expo part of the event - you can find us at booth number 1941.

To Schedule a meeting please email Dave Westin – VP of US Sales



February 15, 2010

Engage! Conference and Expo is the definitive event on youth entertainment technology. This year's Engage covers the critical information on how to connect with and generate revenue from youth and parents online and on mobile devices. SupersonicAds' versatile team will attend the conference to meet up with advertisers and publishers in the Social Media field.

To Schedule a meeting please email Assaf Vaknin – Director of Business Development.





Janury 24, 2010

We have recently launched video ads as an integral part of our monetization platform. Our team is focusing on adding unique ways of monetizing users worldwide and connecting with top brand advertisers.

This launch together with our massive growth in international markets were covered by Inside Facebook. You can read the full article here



Janury 18, 2010

SupersnicAds will be a silver sponsor at the acclaimed Casual Connect that will be held in Hamburg on February 10-12.

Casual Connect is the educational component of the Casual Games Association, the international trade association for casual games professionals. We will be happy to meet you at Table 13 at the Silver area.

Please contact Assaf Vaknin, Director of Business Development to schedule a time to meet.





December 29, 2009

In their recent study: "Virtual worlds: 2010 and beyond", KZero's analysts predict 60% growth in virtual worlds revenue from 2009 to 2010, rising from $1.3 to 2.1 Billion in worldwide revenues. This predicted increase is directly related to a 100% increase in the number of virtual worlds and an increase in ARPPU (Average Revenue Per Paying User). Virtual worlds revenue is expected to hit $9 billion by 2013.

Feel free reviewing the full report here.



November 30, 2009

Our engineers are so busy, working their asses off until late each night, launching awesome features and building the monetization of the future. No time for coffee or a smoke, not even for a call home to say hi to the kids. What would we do without you guys!!...



November 2, 2009

Facebook now has 326 million monthly active users, according to the data the company makes publicly available, and Europe countries make up around a third of this number. From the United Kingdom to Turkey, many of the largest countries in the region gained the most users, totaling 108 million monthly actives by the end of this month — across Europe, that’s up around 10 million from October. Read more





November 2, 2009

ADTech NYC is the place to be in. this is where the industry's top advertisers and publishers connect and discuss new ideas and emerging platforms in the online market. Please contact us to set up a meeting on site or in the city.



November 1, 2009

This year’s virtual goods market in Asia is valued at $7 Billion – comparing to $1 Billion and significantly less around Europe. This is according to Ben Joffe, analyst at +8*, who spoke at the Virtual Goods Summit in San Francisco last week. Joffe’s future estimates regarding the virtual goods market go from $3 Billion to $35 Billion! You are invited to read more about it on this Venture Beat.





October 30, 2009

SupersonicAds has sponsored the Israeli Game UnConference that was held last week. The conference had an open program and discussed various aspects of the gaming world.

The opening panel of the conference was a virtual currency panel Hosted by Arik Czerniak, SupersonicAds Co-Founder.

We also had some great fun finding a new double for our favorite booth character – Oren Weizman from de-panther.com was the winner in the double contest – or I should say in this case one picture is worth a thousand words...

picture

October 11, 2009

Come and meet us in Kyiv.

Casual Connect Kyiv brings together the most talented and knowledgeable experts in the casual gaming field. SupersonicAds' representatives will attend the conference to monitor the new social trends among casual game developers and publishers alike.

To Schedule a meeting please email Assaf Vaknin – Director of Business Development.





September 23, 2009

A team from SupersonicAds will be exhibiting at this year's Engage Expo San Jose. The Expo, taking place September 23-24 at the San Jose Convention Center, provides insight into the best practices, current trends, and effective strategies of social media and user engagement. Our team, Led by our CEO and Founder, Gil Shoham, will be there at booth #2.

SupersonicAds will present its virtual currency monetization platform focused on non-US territories and mainly on European traffic. to schedule a meeting please email Assaf Vaknin, Director of Business Development.





October 5, 2009

A team from SupersonicAds will be attending to this year's vgSummit in San Francisco. The conference, taking place October 29-30 in downtown San Francisco, is focused on the emerging market opportunity for virtual goods and economies. Our team, Led by our CEO and Co-Founder, Gil Shoham, will be there.

SupersonicAds will present its virtual currency monetization platform focused on non-US territories and mainly on European traffic. to schedule a meeting please email Assaf Vaknin, Director of Business Development.





September 23, 2009

A team from SupersonicAds will be exhibiting at this year's Engage Expo San Jose. The Expo, taking place September 23-24 at the San Jose Convention Center, provides insight into the best practices, current trends, and effective strategies of social media and user engagement. Our team, Led by our CEO and Founder, Gil Shoham, will be there at booth #2.

SupersonicAds will present its virtual currency monetization platform focused on non-US territories and mainly on European traffic. to schedule a meeting please email Assaf Vaknin, Director of Business Development.





June 15, 2009

The largest revenue maker will be micro-transactions.

Strategy Analytics today released its forecast for worldwide social virtual worlds, noting a 23% compounded annual growth rate (CAGR) from 2009-2015.The report predicts that virtual worlds will continue to improve the user experience and will convert registrations to active users at a 38% CAGR through 2015.

Coinciding with the high growth of individual registrants and active user base is revenue generation that comes from three key sources:

  • Microtransactions
  • Subscriptions
  • Advertising/sponsorships.

Of these three sources, microtransactions are expected to grow from slightly over $1 billion in 2008 to $17.3 billion in 2015 accounting for approximately 86% of the revenue generated by virtual worlds.

Learn more here





April 9, 2009

A recent report shows that Facebook continues gaining users across Europe and reaching 92.2 million users during August. Given Europe’s well-developed economies, this user growth could result in more advertising and virtual goods revenue for Facebook and third parties.The report, issued by Inside Facebook, states that the site has reached some interesting milestones throughout Europe. The United Kingdom, already home to the single largest group of European Facebook users, added more than one million people over the course of last month. It rose from 19.2 million monthly active users to 20.3 million. Denmark, meanwhile, inched up from 1.95 million users over the course of last month to pass the two million mark, reaching 2.11 million by the beginning of this month. And Serbia hit the one million user mark, rising from 991,000 to 1.08 million.

The fact that August is a holiday month across Europe, only reaffirms this growth as a strong trend and only tells us that the 100M user mark is imminent.

Get the full story here

Testemonials

At Digital Chocolate, integrated branding campaigns play a significant role in the monetization strategy for our game titles. Integrating brand engagement campaigns with SupersonicAds has been working really well for us, doubling our offer wall revenues in European markets while maintaining a positive user experience."

— Greg Mills
VP of Business Development, Digital Chocolate

ijji.com is making life a little sweeter for its European members with SupersonicAds' support. As we continue to build our European presence, providing third-party content that resonates with them is a must."

— Sirgoo Lee
CEO, NHN USA, Inc.

Various international markets outside of US, mostly Europe and Middle East are very important to Nordeus, which is one of the primary reasons why we chose to partner with SupersonicsAds. They have extensive coverage and optimized offers for our users in most important target regions. When we launched Top Eleven, SupersonicAds was able to deliver immediate revenue. SupersonicAds team made sure to understand our product and users, enabling perfectly tailored offers for our 4 million user base."

— Branko Milutinovic
CEO, Nordeus